Jennybay Diamond: 2024 diamond guide

When it comes to purchasing a diamond ring, it’s important to know what you’re looking for. The 2023 Diamond Insight Report from De Beers Group highlights four major trends in the industry: ethical assurance, phygital retail strategies, brand storytelling, and Web3 experiences. These trends are key factors in the purchasing decisions of the younger generation, especially Gen Z. In this article, we’ll discuss these trends and how they can help you choose the best diamond ring in Sydney, Melbourne, and Perth. our 2024 Diamond Guide:

Ethical Assurance

According to the report, 36% of women and 39% of Gen Z consumers are concerned about a brand’s ethical practices when purchasing a diamond ring. Additionally, 40% of women say that understanding the positive impact of diamonds on local communities increases their likelihood of buying diamonds. This presents a significant opportunity for brands to communicate their values and differentiate themselves in the market. At Jennybay Diamond, we source our diamonds ethically and are committed to providing our customers with the highest quality products.

Phygital Retail Strategies

The trend towards a seamless integration of physical and digital retail experiences, or phygital, is on the rise. In the US, 49% of the research process for diamond jewelry purchases takes place online, with 19% of purchases being made online and 30% in-store. At Jennybay Diamond, we offer a smooth online shopping experience that makes it easy to find and purchase the perfect diamond ring. We also have showrooms in Sydney, Melbourne, and Perth where you can view our diamond rings in person.

2024 Diamond Guide

Brand Storytelling

Brand storytelling is a key factor in attracting younger consumers. Gen Z consumers are more likely to purchase branded diamond jewelry, with 76% of their diamond jewelry purchases being branded products. At Jennybay Diamond, we pride ourselves on our brand and the stories behind our diamonds. Our GIA-certified diamonds are of the highest quality, and we offer a wide range of styles and designs to suit every taste.

Web3 Experiences

Web3, NFTs, and the metaverse provide new opportunities for diamond brands to create immersive digital experiences for their customers. This emerging technology is still in its infancy, but it has the potential to change the way we shop for diamonds. Many luxury brands are already investing heavily in this area, and it’s something that we’re keeping a close eye on at Jennybay Diamond.

2024 Diamond Guide

Where to Buy Diamonds in Sydney, Melbourne, and Perth

At Jennybay Diamond, we offer a wide range of diamond rings to suit every style and budget. Our selection includes solitaire rings, halo rings, three-stone rings, and diamond rings with side stones. We also offer round brilliant diamond rings, cushion cut diamond rings, emerald cut diamond rings, and much more. Our GIA-certified diamonds are ethically sourced, and we offer a range of services to help you choose the perfect diamond ring.



Choosing the best diamond ring requires careful consideration of various factors, including ethical assurance, retail strategies, brand storytelling, and digital experiences. At JennyBay Diamond, we are committed to providing our customers with the highest quality diamond rings that meet their specific needs. Whether you’re in Sydney, Melbourne, or Perth, we have a range of products and services that can help you find the perfect diamond ring. Contact us today to learn more.

2024 Diamond Guide



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